The SME Marketing Conundrum
Keeping up with the constantly changing world of marketing is a serious challenge for most businesses, but particularly for SMEs who often suffer from limited staff and tight budgets.
Crafting marketing solutions that are effective in such a dynamic and evolving field requires constant vigilance, up-to-date knowledge and an expanding skill set. As technology rapidly expands at an ever-increasing pace across the marketing landscape, many businesses are falling behind, missing out on exciting and innovative opportunities to reach their targeted audience.
Sdirect as your in-house marketing consultant
At Sdirect, we understand the problems faced by SMEs, which is why we offer a marketing solution tailored to your specific needs. Essentially, as an in-house marketing consultant, we formulate an on-going marketing strategy that takes advantage of this evolving landscape for your business.
Discovery
We begin by meeting with the directors of your company, so that we can fully understand the dynamics and the core offerings of your business. An audit of your company’s current assets and attributes helps to reveal which of these resources can be leveraged to expand your reach and achieve your marketing goals.
Strategy
Next, a strategic overview of your target audience and current client base gives us the basic facts to start creating a targeted marketing proposal that perfectly aligns with your company’s business objectives.
Implementation
We offer two options for implementation of your new marketing strategy. We can hand over the strategy to your in-house team or you can have us implement the plan in-house using one of our consultants.
As a successful Marketing business in Sydney with more than 14 years’ experience in the industry, we have built an extensive network of digital and traditional marketing channels. As your in-house marketing consultant, you have full access to our network of suppliers, across all channels, giving you a solid competitive edge in your market space.
We offer two different in-house marketing options
Every business is different and requires a unique marketing solution. This is why we offer SMEs two separate in-house solutions to create a marketing plan that is tailored to your specific business needs and suits your budget and employee skill-set.
Sdirect Silver Service
Perfect for those companies with internal resource to manage the provided marketing strategy.
This plan covers the three step plan and handover of the marketing strategy to your in-house team.
- Discovery Phase
- Strategy Development
- Strategy Handover
Sdirect Gold Service
Perfect for those companies looking for an all-inclusive marketing strategy solution.
This plan covers the three step plan and full in-house strategy roll-out and management.
- Discovery Phase
- Strategy Development
- Strategy Implementation
- Managing & Reporting
In both solutions, Sdirect designs a targeted marketing strategy for your company, as outlined above. If you select the first in-house solution, we hand-over this marketing strategy to your staff who manage and implement the plan themselves.
If you select the second option, we will roll the strategic marketing plan out for you, on an agreed hourly rate that will suit your budget.
Your choice depends on the skill-set of your existing employees and whether they have the knowledge and the experience to manage your new marketing strategy and deploy it effectively over the long term.