Sdirect becomes a key part
of the team for Mirvac
Description
The Right place magazine is a showcase of Mirvac properties on a national level. The magazine covers Mirvac homes, communities, apartments and lifestyle and is currently used in all the sales suites throughout Mirvac as a sales tool for its developments. It includes a range of topics such as style and design, architecture through to interview’s with celebrity chefs.
Sdirect were engaged to manage the printing of the first edition of ”the right place magazine” for the Mirvac design team. Our brief from the Mirvac design team was to get the best possible reproduction of the beautiful photography on an uncoated paper stock. We recommended the introduction of a specific tonal curve for this particular project that would allow us to gain crisp and detailed reproduction at the highest possible level.
The design team were extremely happy with the end result. The stock printed beautifully, showcasing the premium quality of the publication and business offering. The paper company now uses our reproduction to demonstrate of what is a achievable for this uncoated stock across Australia.
