Sdirect creates a bold
new brand direction
Description
Trade Mailing and Fulfilment asked Sdirect to develop a brand strategy to differentiate its two businesses’ – mailing and envelopes. The two businesses needed to retain their core value propositions and appear as complementary brands. We designed logos and visual identities and developed a brand strategy for both Trade Mailing and Trade Envelopes.
Our design team developed a smart, vibrant and contemporary rebrand incorporating new logos and colour palettes as well as strong infographics and typographic treatments. Print and digital applications were all taken into account as part of the brand strategy and guidelines.
The result is two complementary and re-energised brands, both with a colourful, contemporary and engaging presence reflective of their new business directions.
